Both brands' devoted fanbases have built up over decades, and we're confident they'll love these brand new offerings," said Giovanna Sanzò, Licensing Director at Sanrio GmbH. "The 45th and 35th anniversaries of Hello Kitty and Tetris respectively are the perfect opportunity to launch this exciting partnership. Here's a couple quotes about the partnership.
This is the first time the Sanrio characters will be partnered with the game, as they plan to introduce items such as apparel, cosmetics, stationery, and accessories into the marketplace. The two have signed a multi-year partnership to collaborate on games and merchandise, with the debut of a new online game that will take place on June 3rd, as well as revealing a new co-branded style guide at Licensing Expo, taking place June 4th-6th in Las Vegas. Today, The Tetris Company revealed they have formed a brand new interesting partnership as they will start working with Hello Kitty.
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